Fare Fresh Farms - Magazine Ad

Fresh Fare Farms connects consumers to locally sourced, sustainable meals that support local farms and reduce food miles.

For the magazine page ad, I focused on creating a visually appealing layout that emphasizes the brand’s core values of local sourcing, sustainability, and community involvement.

The ad prominently features the tagline "Local. Sustainable. FRESH." as well as the brand’s commitment to boosting local economies and prioritizing both family health and environmental impact.

I used vibrant colors and organic shapes to bring a fresh, farm-to-table aesthetic that aligns with Fresh Fare Farms' identity. The copy, “Take the guesswork out of meal prep and benefit your community in multiple ways!”, encourages users to act, highlighting the special offer during Hunger Action Month, where users can sign up to have a box of produce donated to a local food bank.

I incorporated a clear call to action with the URL for sign-ups: “Sign up during Hunger Action Month and we’ll donate a box of Fresh Fare Farms produce to a food bank in your community!” Through iteration, I refined the visual hierarchy, ensuring the messaging was clear and the layout was visually balanced to capture attention and drive action.

• Includes Brand Color Palette

• Includes Brand Typography

• Includes Brand Shapes

• Includes Brand Imagery

• Includes Company Tag Line